Crossbridge Capital announces appointment of new Head of Marketing
Singapore, 27 June 2018
Leading independent investment advisory firm Crossbridge Capital Asia (“Crossbridge”) today announced the appointment of Hanna Tantoco to the position of Head of Marketing with effect from 25 June 2018. Hanna is joining Crossbridge’s experienced executive leadership team and will oversee the full-spectrum of the marketing function across Asia Pacific.
Founded in 2008, Crossbridge is a global investment platform with US$3 billion under advisement. It offers an integrated suite of services, including Singapore’s first and largest robo-advisor CONNECT by Crossbridge, an intuitive digital platform offering tailored investment strategies to accredited investors in Singapore. Launched in 2016, CONNECT already has over US$200 million in assets under management.
Crossbridge has also recently expanded its private banking level products and services to affluent investors with the launch of CONNECT Prime, a premium wealth management service with a minimum account size of SGD$500,000 – significantly below the $3 million – $5 million required by most private banks. On a business to business front, CONNECT Enterprise provides bespoke solutions that help businesses increase efficiency and reach a wider client base.
Hanna brings with her over 10 years of marketing experience in the banking and wealth management sectors. She was most recently the Marketing Business Partner for Asia Pacific at a leading insurance company, Aetna International, where she spearheaded various high-impact marketing projects and strategies across the region. Before Aetna, she spent most of her career leading marketing initiatives in various banks such as Standard Chartered Bank in the Philippines and in Singapore and OCBC Bank.
“Hanna’s experience across various marketing functions as well as her expertise in the industry makes her a great addition to the Crossbridge team,” said Charlie O’Flaherty, Partner and Head of Digital Strategy & Distribution at Crossbridge Capital. “She joins us at an exciting time as we continue to redefine wealth experiences and expand our suite of solutions beyond traditional wealth management channels to meet the needs of different clients.”
“Crossbridge has established itself as the leading wealth management firm providing an omni-channel wealth management experience for clients looking for the best in service, expertise and performance. I look forward to joining this dynamic team and helping Crossbridge deliver new marketing strategies that further enhance its reputation as the wealth manager of choice,” said Hanna.
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About Crossbridge Capital
Crossbridge Capital was launched in 2008 in London with a vision to create an independent, investment advisory firm that offers a fully integrated financial services platform to entrepreneurs and families in Emerging Markets worldwide. Today, backed by two of the world’s leading banks as minority investors, Crossbridge Capital operates in many of the world’s leading Emerging Markets supported by a team of 34 professionals in four Crossbridge Capital locations: London, Singapore, Monaco and Malta. After its successful launch in London with authorisation and regulation by the Financial Conduct Authority (FCA), in November 2010 Crossbridge Capital officially opened its first Asia office in Singapore after receiving approval from the Monetary Authority of Singapore (MAS). In May 2016 the company opened its doors in Monaco after receiving authorisation from the Commission for the Control of Financial Activities (CCAF). These signalled significant landmarks in the company’s history and set the bar for its ambitious, yet considered geographic and client engagement growth strategy.
More information can be found at www.crossbridgecapital.com.